Born：August 13, 1972 (1972-08-13) (age 39)
Kensington, Maryland, U.S.
Occupation：Founder, CEO and Chairman of the Board of Under Armour
Kevin A. Plank (born August 13, 1972) is an American CEO and founder of Under Armour, Inc., a leading manufacturer of sports performance apparel, footwear and accessories based in Baltimore, Maryland, United States.
Early life
Plank is the youngest of five brothers, born into a competitive, tight-knit Roman Catholic family. His mother was the mayor of Kensington, Maryland. He was removed from Georgetown Preparatory School because of poor academic performance, but went on to play football at Fork union Military Academy. Plank graduated from St. John's College High School, in Washington, D.C., where he remains an active alumnus. Plank then attended the University of Maryland.
Entrepreneurial story
At the University of Maryland, Plank avoided rules that restricted student athletes from taking jobs by launching businesses of his own. Plank developed Cupid’s Valentine, an annual business that sold roses for Valentine’s Day. He put away $17,000 from the rose business, which eventually became seed money for Under Armour.
The original concept for Under Armour was born out of necessity, as Plank was the self-proclaimed “sweatiest guy on the football field.” Frustrated by his sweat-soaked cotton t-shirts' inability to keep him dry and comfortable, he started the hunt for a material that would wick the sweat from his body to make him lighter and faster.
From local tailor shops in College Park, Maryland to the garment district of New York City, Plank, upon graduating from Maryland in 1996 with a bachelor’s degree in business administration, searched for synthetic materials to test his hypothesis. Plank ran through seven prototypes before deciding on the one he wanted to use. He then asked his former teammates to try on the shirts, explaining that his alternative to a basic cotton T-shirt would enhance their performance on the field. As Plank's friends moved on to play professionally, he would send them T-shirts, requesting that they pass them out to other players in their locker rooms.
A turning point for Plank and his start-up, Under Armour, which was now based out of a Georgetown rowhouse owned by his grandmother, came late in 1999. A $25,000 advertisement in ESPN Magazine spurred $1 million in direct sales for the following year and athletes and teams began buying the product.
In 2003, Under Armour’s first TV advertisement featured a football squad huddled around Plank’s former University of Maryland teammate Eric Ogbogu, shouting “we must protect this house.” The phrase became shorthand for the Under Armour brand and can be seen and heard throughout college football stadiums across the country.
Management style
Plank still draws upon his basic athletic values at the office. In lieu of meetings, Under Armour has “huddles,” and posted on the wall in most conference rooms are the “Under Armour Huddle” rules, which encourage workers to “be prepared to huddle,” “manage the clock,” “know your position,” “run the huddle,” “execute the play” and “respect your teammates.” These dictums are at the heart of what has made Under Armour so successful.
Philanthropy
Plank has been a long-time supporter of the University of Maryland’s Robert H. Smith School of Business and Dingman Center for Entrepreneurship. In addition to sitting on the University’s Board of Trustees, Plank played an integral role in the development of an endowment fund that the Dingman Center uses to invest in viable startup businesses. Plank is also responsible for the development of the annual Cupid’s Cup business competition. The competition got its name from Plank’s “Cupid’s Valentine” rose business he began while attending the University.
In addition to his involvement with his alma mater, Plank also stays active within the Baltimore and Washington DC communities sitting on the Board of Directors for the Baltimore City Fire Foundation, the Greater Baltimore Committee and Greater Washington Sports Alliance. He is also a member of the Board of Trustees for Living Classrooms, a Baltimore-Washington based non-profit organization dedicated to the hands-on education of young people using urban, natural and maritime environments as “living classrooms."
On a national level, Plank is also a member the Board of Trustees for the National Football Foundation and the Sporting Goods Manufacturers Association. His involvement in philanthropy has also translated to his business. Under Armour supports the V Foundation for cancer research and has its own Power in Pink campaign, raising funds for breast cancer research and education. In addition, Under Armour supports The Boomer Esiason Foundation, The Rock Foundation, Ronald McDonald House and Conservation Fund. The Company also has a “Give Back” program, encouraging employees to become involved with local charities.
以上是一诺留学小编给大家介绍的内容，希望可以帮助到同学们，同学们如果还有任何关于SAT考试的问题，可以拨打一诺留学的免费热线400-003-6508或者010-62680991进行咨询，或者点击一诺留学官方网站http://www.yinuoedu.net/页面的“在线咨询”与一诺留学专家直接对话。微信订阅号：留学圈 (微信帐号：yinuoliuxue )
姓名：孟帆
加入一诺教育前任职于太傻咨询北京总部，几年间帮助几百位学生成功申请到美国、英国、加拿大顶级院校，包括MIT、耶鲁、哥伦比亚大学、宾夕法尼亚大学、康奈尔大学、芝加哥大学、加州伯克利大学、卡内基梅隆大学、南加州大学、UIUC、罗切斯特大学、雪城大学等等。良好的专业度和积极的服务热情赢得了众多同学的信任和喜爱。
服务及指导超过500名客户的留学咨询、申请及签证服务
录取学校主要分布于美国top100,英国top10,加拿大top10,香港top3和新加坡top3。包含许多常青藤院校录取，offer全奖录取。
研究生案例：
北京大学 金融+数学双学位 University of Chicago 金融数学硕士录取。
北京交通大学 物流管理与工程专业 University of California, Berkeley。硕士录取
北京交通大学 应用数学专业 University of Notre Dame，University of Southern California，University of North Carolina-Chapel Hill，Tufts University。数学专业PH.D全奖录取。
北京交通大学 计算机专业 University of Florida，Syracuse University，CS专业PH.D全奖录取。
武汉大学 生命科学专业 新加坡国立大学 全奖录取。
华中科技大学 电气工程专业 Duke University，University of Pennsylvania，University of California-Los Angeles EE专业硕士录取。
中央美院 建筑学专业 University of Cambridge.建筑学研究式硕士，London School of Economics and Political Science, University of London，城市规划硕士。
天津大学 土木工程专业 University of California–Berkeley.硕士录取， SUNY-Buffalo，土木工程PH.D全奖录取。Ohio State University-Columbus，硕士学费全免。
武汉大学 经济学专业 College of William and Mary，University of Rochester，University of Wisconsin-Madison，硕士录取。
天津大学 船舶与海洋工程专业 Case Western Reserve University，新加坡国立大学。海洋工程PH.D全奖录取。
南开大学 光电 University of California-Berkeley，University of California-Los Angeles，硕士录取
北京航空航天大学 数学与应用数学 加州大学欧文分校, 应用数学PH.D全奖。
山东大学威海分校：应用数学 University of Notre Dame，Tufts University，数学PH.D全奖。
本科案例：
北师大附中 Cornell University，Rice University。本科新生录取
北京四中 MIT，University of Pennsylvania，Cornell University。本科新生录取。
人大附中 Yale University，University of Pennsylvania，Brown University。本科新生录取。
南开中学 Northwestern University。本科新生录取
汇佳私立高中 Brown University，Northwestern University，本科新生录取
哈尔滨工业大学 University of California-Berkeley，University of California-Los Angeles，Georgia Institute of Technology，本科转学录取。
版权所有@2012-2016 一诺留学网 京ICP备12034294号-1
联系电话：400-003-6508 010-62680991 传真：010-82483329 邮箱：service.bj@yinuoedu.net
关于我们
客户访谈
加入我们
渠道合作
